Targeting interconnected audience segments
In February 2015 Mobius began offering the "similar audiences" feature which helps the advertiser target users based on similar interests with their existing audience.
This targeting method allows the advertiser to build on an already existing user database and gain further insight into the interests and motivations of the individuals forming the target segment.
Mobius offers a list of user groups formed around interests
ranging from car enthusiasts and sports fans to luxury travellers: