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Frequently asked questions

What do we get asked most often by our clients?

Why advertise at all?

Advertising can help you unlock the potential of your brand, product, or service across multiple markets regardless of your chosen field. If your company is not a monopoly or one of the lucky few that organically grow faster than they can cope with, then advertising can considerably increase your chances of turning a profit.

Why advertise online?

Online presence is not equally important to all brands and businesses. If your goal is to reach the right audience, to promote the brand and boost sales, then going digital is the right thing for you. Technology is increasingly infiltrating our everyday lives, the growing use of mobile phones, which nowadays often function as portable computers, has urged many brands to abolish their traditional advertising channels and to step onto the online stage. Meanwhile TV advertisers are starting to realise that online advertising is increasingly closing the gap between brands and customers, providing a unique opportunity to connect with consumers on a more personal level, with ads reflecting their on-the-go needs, states and moments of decision. Advertising online not only helps you reach the correct audience but also allows you to measure campaign performance with more ease and accuracy.

Why advertise online with Mobius?

Mobius delivers coverage superior to any other currently offered on the market. Advertising at Mobius comes as a natural next step to the traditional campaigns on AdWords or Facebook. It is also a brilliant way for advertisers to manage all their digital advertising through a single platform and find out who their target audience is and how to reach it.

What is Mobius? An ad network, ad agency, ad exchange, or something entirely different?

Mobius occupies a central position in this intricately knitted ecosystem of ad networks, agencies, ad exchanges, and consultants. It delivers an integrated technical tool for centralized planning, design, management, and tracking of digital ad campaigns. In other words, Mobius is a Demand Side Platform (DSP). It encapsulates the entire process of the ad campaign, eliminating the need of a third party and thus making the process more cost and time efficient.

What is the difference between Mobius and Google AdWords?

AdWords uses the inventory of AdSense publishers to serve ads on the Google Display Network as well as their own search platform. Mobius takes this one step further by adopting a channel agnostic approach. Unlike AdWords, Mobius covers websites outside Google’s realm, including apps like Skype and platforms such as Outlook and Facebook. What makes our remarketing so effective is that it integrates all these platforms and all of AdSense’s publishing placements in one single product. Our technology takes a neutral stance to publishers and platforms, fixing its focus on delivering the highest possible ROI to advertisers.

Will ads be cheaper with Mobius?

Most probably yes, but this is not the ultimate objective. We urge our clients not to abstain from higher budget campaigns. Our goal is not to create mediocre campaigns for less money but to deliver higher quality and achieve better results for a budget that fits your means. For us campaign optimization does not mean shrinking spend to the minimum, but rather maximising the return on that spend.

If Mobius helps advertisers to place ads more efficiently and for a better price, does that leave the publishers disadvantaged in any way?

No, it is not in our interest to undermine advertisers or publishers, nor the end users for that matter. They all function as the building blocks of a single unified ecosystem. Hampering one would offset the delicate balance of this fragile ecosystem. It will limit the diversity of ad inventory which would, in turn, affect negatively the value of digital advertising to all parties involved. Every single one of our campaigns has proved that more effective allocation and trading of inventory delivers better results and encourages advertisers to dedicate higher budgets. This, in turn, promises higher gains for publishers who would be encouraged to invest into more innovative and upscale content. Thanks to this, the end users will be presented with ads that are better targeted, less intrusive and featuring alongside more engaging content, which is after all the reason why people visit the internet in the first place.

What is RTB?

RTB stands for real-time bidding and refers to the technology by which ad inventory is bought and sold via programmatic instantaneous auction, resembling that of the financial markets.

What are CPM, RPM, CPC, CPA, CVR, CTR?

Popular abbreviations in the ad business:

- CPM (Cost Per Mille): the cost of one thousand ad impressions
- RPM (Revenue Per Mille): an AdSense metric representing the estimated earnings accrued per thousand pageviews
- CPC (Cost Per Click): the cost of a single click
- CPA (Cost Per Action): the cost of a specified action – it could be for an impression, click, form submit, registration, purchase, etc.
- CTR (Click Through Rate): the percentage of users who have clicked on the ad
- CVR (Conversion Rate): the percentage of users who were exposed to the ad that visited the advertiser's website

What are post-click and post-view conversions?

Mobius measures the number of attracted customers not only based on the number of clicks, but also on the number of successfully completed conversions. We split conversions into three categories:

- Clicks: refers to the number of clicks that have lead the user to your website
- Post-click conversions: renders the number of users who have clicked on your ad banner and within 20 days have visited your website on their own initiative
- Post-view conversions: identifies the number of conversions that occur after a user has seen an ad but not clicked on it

What is retargeting?

Retargeting and remarketing are essentially one and the same thing. Remarketing has historically referred to collecting user information and using it to re-engage prospective clients via direct mail or email. This concept has expanded into other digital touch points such as search and display, and has branched out into several more specialized categories (dynamic, sequential, etc) evolving into what we call Retargeting.

Nowadays, remarketing more often refers to re-engaging customers via email, while retargeting is generally used to describe addressing prospects who have demonstrated interest in your product with relevant display ads across the web. Retargeting drives conversions by bringing back indecisive customers with tailored ads and offers based on their activity on your website. It also allows you to reconnect with loyal customers and educate them about your new products. Unlike other platforms, Mobius offers global, channel-agnostic retargeting that spans across a vast number of websites, platforms (AdWords, Facebook, Google, Bing, etc), and formats (mobile, desktop, apps).

What is an ad exchange?

An ad exchanges is a platform that enables advertisers and publishers to buy and sell advertising space. There are few such platforms which are often integrated with each other for the purpose of gaining access to a bigger and more diversified pool of inventory.

What makes rich-media formats better than the rest?

Rich-media formats are more vibrant, dynamic, and interactive. They can make a campaign really stand out from the crowd and capture the user’s attention in an engaging and original way. Our stats show that rich-media units outperform traditional digital ads, generating more than twice the interaction rate of banners and demonstrating a much higher brand recall rate.

What is your network capacity? How many websites can be accessed? How many users can be reached? How do I know that these numbers are real?

Mobius can tap into the inventory of a few million publishers and thus reaches over 95% of the global internet-connected population.

Do you offer ad placements on social networks?

Yes, we do. We provide access to inventory on Facebook, Vkontakte, and all the major social networks which support programmatic advertising. We do not offer ads on networks with inappropriate content.

What should my expectations be at the beginning of an ad campaign?

The outcomes of each campaign depend on many factors, among which are: campaign message, brand popularity, knowledge about the target audience, how often the campaign was run in the past, the ad materials, the exact moment the campaign was launched, etc. An ad campagn for ski equipment launched in the winter and executed via rich-media content combined with mobile inventory, for example, would have entirely different performance to the same campaign launched in the summer using static banners instead. At the start of each campaign we build a target audience profile to identify potential customers who would be most receptive to your brand. With every following campaign this audience expands and diversifies, becoming a powerful vehicle for generating profit. In the meantime, equally important to the success of the campaign is testing out different designs, ad materials, ad channels, daytimes, and categories of websites.

How much do I have to pay for 1,000 impressions?

The cost of the campaign is determined by two variables: the competition between advertisers battling for the same audience segments; and the complexity of the campaign. The cost of a thousand impressions can vary between 0.05 and 25 USD and is defined by the price of each individual click.

What is the average cost per visitor?

The number of online users visiting your website depends on the performance of your campaign. The more effective your campaign is the more users will show interest in your product. Higher profile users (those who have been carefully selected based on a higher probability of attaining a conversion), naturally, come more costly. The prices can vary significantly between different markets, product types, and depend on the campaign reach, so it is best to consult with your account manager for more specific data.

Can I identify the correlation between the performance of my campaaign and the actual sales?

Yes, you can track the effect of your campaign at every given moment. Cross channel attribution monitors all media channels showing the full path to a conversion.

What does Mobius need to know about my business in order to execute my campaign successfully?

The more informed we are about your business, the better we can fine-tune our targeting capabilities to find the right audience for you. After running a few campaigns our analysts would have processed so much data containing information about your company and clients, that by the end of it they may know aspects of your business you yourself may not be so familiar with. And they would be glad to share them with you.

What happens with the users’ personal information? Does data analysis place personal information at risk?

We take privacy very seriously. Mobius is one of the few companies in the industry which protects the privacy of all users, including those who we share no contractual obligations with. We use the collected behavioural and demographic information for no other purpose than to target the correct ads to the correct users. Protecting your personal information is at the very core of our company’s founding principles and to insure the rules are followed without exception we have made it technically impossible for any one member of our team to access the private data of our end users.

Is there a minimum budget requirement to advertise on Mobius?

We strongly believe that no advertiser is too small. We want to assist all advertisers in the best way we possibly can, including marketers with limited budgets. We are here to help small advertisers grow their business and advance their market share.

I want to use your technology and data processing abilities for something other than advertising. What can you offer?

Businesses that don’t need advertising still need to keep in touch with the public and research thoroughly their target audience. Mobius delivers access to over 95% of the connected population of the world. You can track and analyse how millions of users react to your product or concept and analyse the data using the tools, provided by Mobius. Please contact us with more details so that we can tell you more about your specific request.

Do you offer email marketing services?

Yes. We can manage your email marketing campaign, track the effectiveness of your emails, deliver a full report detailing the percentage of opened emails and the number of clicks on links contained in the email; last but not least, we are here to offer advice and guidance on how to optimise your campaign.

Do you offer PR publications / native advertising?

No, we don’t. We are a tech company whose business model depends on the readers’ trust in the digital media they use. PR publications and native advertising are in direct conflict with our dedication to remain independent from the editorial decisions of publishers and in our opinion are harmful for the end user.

What content is not allowed on Mobius?

Mobius adheres to strict rules regarding the ad content it publishes. The following categories are not permitted on the platform:

- pornographic content
- gambling-related content
- sale of weapons and ammunition
- tobacco products
- sale of prescription medicine
- illegal narcotics
- content infringing or facilitating infringement of intellectual property laws
- any content promoting hatred or discrimination
- any content instigating violence
- pay-per-click and pay-per-search schemes
- online chat groups for adults
- unmoderated content generated by end users
- any content considered unethical, illegal, offensive, or in direct conflict with the company’s founding principles and best interests

I want to advertise with you but I don’t want my competitors to advertise on the same platform. Can you offer exclusivity?

No. Mobius bids for every user, every ad channel, and every impression in real time. We do not own the websites your ads are being served on and we cannot guarantee that your competitors will not choose to advertise on those same websites.